一直以來，彩云之南的人間勝境藏著出行人對(duì)旅游的所有向往。這里有蒼山洱海的空靈之境，原始森林的自然景觀，風(fēng)情萬種、熱情好客的傣族人民，還有被譽(yù)為動(dòng)植物王國(guó)的西雙版納，寓意“心中日月”的香格里拉......地處中國(guó)西南之境，25個(gè)少數(shù)民族風(fēng)情在云南這片土地和諧共生，作為中國(guó)最受國(guó)際游客歡迎的旅游目的地之一，獨(dú)特的少數(shù)民族文化、自然景觀和多樣的生態(tài)系統(tǒng)成就云南國(guó)內(nèi)外熱門旅游目的地的美譽(yù)。

日前，鳳凰網(wǎng)旅游在Instagram上發(fā)起“鏡彩云南國(guó)際攝影大賽”，號(hào)召全球旅行者在Instagram平臺(tái)上曬出有關(guān)中國(guó)云南的相關(guān)攝影作品，分享在云南旅行時(shí)的美好回憶，希望通過此次大賽，展現(xiàn)云南生物多樣性之美、民族風(fēng)情之魅，喚起海外游客對(duì)云南的向往，為希望在疫情后前往云南旅行的海外游客提供旅行攻略。

據(jù)悉，此次“鏡彩云南”國(guó)際攝影大賽由云南省文化和旅游廳主辦，鳳凰網(wǎng)旅游承辦，將于2021年2月1日啟幕并于2021年3月25日截止。屆時(shí)，鳳凰網(wǎng)旅游將聯(lián)合美通社通過Instagram賬號(hào)發(fā)布征集話題，Instagram用戶只需將自己的攝影作品以#wildyunnanthroughthelens的標(biāo)簽發(fā)布即可參與大賽。截止至2021年3月25日24：00，綜合點(diǎn)贊數(shù)及評(píng)論數(shù)最高的5個(gè)賬號(hào)可獲得“年度云南推薦官”的稱號(hào)以及旅游基金獎(jiǎng)勵(lì)，最終獲獎(jiǎng)名單將于2021年3月31日公布。

心若向往，行之將至。世界已經(jīng)被改變，然心生美好，旅游業(yè)依舊是詩與遠(yuǎn)方的向往，云南文旅廳與您相約疫情之后共赴彩云之南。

以下為此次大賽的獎(jiǎng)項(xiàng)設(shè)置及獲獎(jiǎng)獎(jiǎng)品信息：

前5名獲獎(jiǎng)?wù)邔@得以下獎(jiǎng)項(xiàng)：

一等獎(jiǎng)（1名）：云南省旅游基金8000元；

二等獎(jiǎng)（1名）：云南省旅游基金5000元；

三等獎(jiǎng)（3名）：云南省旅游基金3000元。

（旅游獎(jiǎng)金有效期為2021年5月1日至2024年12月31日）

此外，2021年聯(lián)合國(guó)生物多樣性大會(huì)擬定將于2021年在中國(guó)昆明舉行，屆時(shí)此次國(guó)際大賽將評(píng)選出20幅作品，在聯(lián)合國(guó)生物多樣性大會(huì)上展出。

歡迎大家踴躍報(bào)名參加，以下類型的照片獲獎(jiǎng)機(jī)率更大哦！

·體現(xiàn)云南文化多樣性的照片；

·云南獨(dú)特而美妙的生態(tài)旅游體驗(yàn)；

·云南豐富的自然資源，包括展示中國(guó)多樣化生態(tài)系統(tǒng)的照片；

·云南的節(jié)日和活動(dòng)；

·從雪山到熱帶環(huán)境，云南令人嘆為觀止的風(fēng)景照片。

- Yunnan Province in SW China announces global photo competition on Instagram

- 5 prize winners to be offered Yunnan travel fund (after the Covid-19 pandemic)

- Yunnan extends a warm welcome to international visitors post-pandemic

Kunming, China / Feb. 1^st China’s Yunnan Province launches a new global photo campaign themed "Wild Yunnan Through the Lens" on Instagram, encouraging visitors across the world to share photos of their beautiful memories when they journeyed through Yunnan.

The global photography competition, organized by travel.ifeng.com, will be officially launched on the Instagram account @travel_ifeng on February 1st 2021. Anyone can post photos of their Yunnan trip with the hashtag #wildyunnanthroughthelens to enter the online contest. The organizer will announce the winners on March 31st.

Yunnan, located in southwestern China, is one of the most popular tourism destinations in the country for international travelers. In 2019, global travelers made a total of 7.39 million trips to the province, which features an extraordinary mix of ethnic minority culture, fascinating landscapes and diverse eco-system. The province’s famous tourism destinations include Lijiang, Dali, Shangri-La and Xishuangbanna.

Yunnan ranks top in China for its biodiversity. From snowy mountains to tropical rainforests, the province hosts the greatest number of plant species in the country, providing a wonderland for a wide range of animal species. It is known as the “kingdom of fauna” and the “kingdom of flora”. There are many rare and endangered animals in Yunnan, many of which can’t be found elsewhere in China.

The global tourism industry has been hit hard by the pandemic, as international travel has been seriously limited since last year. The local tourism industry hopes the photo competition can remind global travelers of their own memories of Yunnan, share their experiences and help take care of the vulnerable ecosystem and our mother Earth.

The competition organizer, on behalf of the Yunnan tourism industry, also extends an invitation to visitors across the world to revisit this magical place. Yunnan is ready to host international tourists to enjoy the beauty there once international travel reopens.

Post Your Photo Right Now

Instagram users just need to post their photos with the hashtag #wildyunnanthroughthelens to take part. All kinds of photos about Yunnan are welcomed, especially those featuring:

■ Cultural diversity in Yunnan, a major attraction for tourists and an important asset for the development of the local tourism industry.

■ Yunnan’s unique and fabulous ecotourism experiences, such as rainforest trekking with a local guide, camping trips in the mountains or natural hot springs.

■ Yunnan's rich natural resources, including photos featuring the most diverse ecosystem in China.

■ Festivals and activities in Yunnan, full of myths and celebrated by singing, dancing and painting.

■ Yunnan’s breathtaking landscapes and scenery from snow-capped mountains to a true tropical environment.

Awards and Prizes: Your next trip reimbursed!

The winners will be selected by a combination of an expert panel of highly-qualified tourism professionals and the numbers of “l(fā)ikes” and “comments” on Instagram.

The top 5 winners will receive the following prizes:

■ 1st Place: a Yunnan travel fund of RMB 8,000;

■ 2nd Place: a Yunnan travel fund of RMB 5,000;

■ 3rd to 5th Place: a RMB 3,000 Yunnan travel fund.

The travel fund will be valid from May 1st 2021 to the end of 2024. All five winners will also be granted the title “Tourism Recommendation Officer of the Year”.

In addition, 20 high-quality photography works selected from this campaign will be displayed during the 2021 United Nations Biodiversity Conference.

The members of judging panel will be announced soon.